Internet Profit Building Method #1

Focus on Direct Response

 

What is the purpose of your web site?

 

A lot of webmasters have not asked themselves this all important question.  

 

For some reason, they seem to think that the purpose of their web site is to

give away free stuff.  Or it could be to be a showcase for their products. 

Or it could be to create links to all kinds of resources.  Or it could be to have

fancy Flash graphics and build a brand name.

 

Hogwash! 

 

If you're a business, the purpose of your web site is to SELL something. 

 

Generate a million visitors to your site and you just have to pay additional

bandwidth fees with many hosts.  Generate a million buying customers to

your web site and you're on the way to the bank.

 

Your web site should have ONE main focus.  It should not be selling a

dozen products, a dozen opportunities, or linking to 10 different affiliate

programs.

 

Having a dozen links (or even half a dozen links for that matter) on your

main web site just CONFUSES your visitor.

 

When someone visits your site, it should be clearly obvious what ONE

action you want them to take.

 

There are only two possibilities for this one action:

 

 Option 1: Buy a product or service.

Option 2: Leave their email & other information for follow-up.

 

If your strategy is option #1, then the best way to accomplish this is to use a

strong selling letter as the primary text on your web site.  No, you don't want

a lot of links.  No, you don't want to make people click continue to go to

the rest of your sales piece.

 

 

Simply have a powerful sales letter written for your product or service and

post it to your web site.  You can add a few graphics if you like such as your

picture, a picture of the product in action, pictures of happy customers, and

even a header graphic.  The focus of your web site is the sales copy.

 

Graphics don't sell・nd a picture is NOT worth a 1,000 words!  Give me a

1,000 words and I'll beat your picture every time in the selling process.

 

Yes.  I know what you're thinking.  I've heard it a thousand times, but

Terry, my product or service is different because ___________.

 

Insert whatever your complaint is in the blank above.  I've heard it

already・nd my answer has always been your product is NOT different.   

 

If you're selling to humans, then the psychology is the same.  Whether

they're marketing humans, software programming humans, golfing humans,

etc., it doesn't matter.  They're still part of the human race and they're still

motivated by the same system.

 

Unless your customers are from a different planet, this is the system you

follow.  

 

Having multiple links to all different sites may be what 的nternet guru's

have told you to do, but that's why they're still having trouble selling their

$19.95 book.  

 

Having a catalog will just confuse your visitors.  You want to sell your

lead-in BEST product upfront (the one which they buy the quickest and

easiest), and then only show CUSTOMERS your full catalog after they've

purchased something from you (at that point you'd have their contact

information to follow-up and sell these others products also).

 

There is only one reason to not have a sales letter as your main page・and

that's if you choose option #2 above for your web site purpose.

 

If you're selling $2,000 widgets to a cold audience, that's a hard sale.  If

you're selling $10,000,000 airplanes, that's a hard sale.  They're probably

not going to make up their minds and buy right now while they're at your

web site. 

 

 

 

So in comes option #2.  This is the ONLY other possible purpose of your

web site・to collect email addresses and other contact information.

 

My web site at http://www.bizpromo.com follows this purpose.  People visit

the site and they leave their name and email address in exchange for my free

report.  This is the ONLY option they're given at the site.  They either leave

their information or they don't.

 

They either get the free report or they don't.  Visit the site above.  Is there

any confusion about what I want you to do?  No.  It's simple.  That's the

key.   I basically tell you that if you do A (give me your information), you'll

get B (these benefits in the report).

 

When people leave me their contact information I can then follow up on

them.  I'll send them good training material by email, but I'll also make

special offers for my products.  If I have one dozen products, then I can offer

them those one dozen products one at a time・nd tell them all the

incredible benefits of each one.

 

So I may only give them a freebie today・ut I end up earning money from

them for years to come.  Having a qualified targeted opt-in email list is as

good as money in the bank.

 

The way to get them to give their email address is to offer them something

special・ free report, an e-course, etc.  Tell them what they'll get and all

the benefits from it.  

 

You don't have to stop at email addresses.  If you're a medium size or large

company, you may also want to get their mailing address and phone number. 

You could send them out a letter, audio, or video in the mail.  You could

follow-up by both email and direct mail.  This would increase your sales

conversion rates, but of course it increases your costs substantially as well.

 

You can also follow-up by phone.  If you're selling the $10,000,000

airplanes, then I would definitely want to do phone follow-up in addition to

my email and direct mail follow-up.  Phone follow-up has the highest

response.  Direct mail is second.  Getting people to leave their phone

numbers is the most difficult so you only get the most qualified prospects

(and cut down on your leads dramatically).

 

 

 

Email follow-up actually produces lower response rates than direct mail or

phone, BUT it is free.  You can follow-up one time or a 100 times・n one

prospect or 1,000,000 prospects・nd the cost for your email will be the

same (very cheap).

 

So when you're building your web site you have to choose what your

primary goal for this site is.  

 

Will you have visitors buy your product or service・r will they simply be

signing up for a freebie?

 

If you're selling a product under $50 with high conversion rates (2% or

higher), then selling the product is often the best choice.  You can use what

we call a pop-up on exit to give away a freebie to get their email address.  

 

If your product is $97 to $197, then it depends on your conversion numbers

and strategy.  You may have to test to find out which approach makes you

the most money.

 

If your product is a higher ticket item, then you are most often better off

with the free lead generation page first.  Then take subscribers to your sales

site.  The email you send them will have their freebie and will begin

following up to sell your product.

 

If you're an affiliate selling someone else's product, then the free lead

generation page is almost always the best choice.  You advertise your web

site, get people signed up for your email list, and then you promote the

affiliate products.

 

All my top selling affiliates have their own opt-in email list which they

concentrate on building.  So if you want to be a top selling affiliate, guess

what you should do?  You should concentrate on building your email list.

How to Use This Report to Increase Your Web Site Profits Overnight

This report was created to help navigate you through dangerous Internet

waters.  I've been doing this business for almost 7 years now, and I've seen

everything you can imagine try to pass for Internet marketing advice.

 

I've seen beginners write ebooks about making millions online and then

come to me to ask how to sell it.  I've also seen people who have never

written a sales letter sell products on copywriting.  

 

Web designers will offer to create you $10,000 web sites.  When they're

finished, the site is an artistic piece of work, but no one ever spends a penny

there.  It doesn't matter how professional your web design and graphics are

if the sales copy doesn't make the sale. 

 

Internet gurus appear overnight and are gone just as quickly

 

Yet, this is the marketplace many of my products are in.

 

So this ebook was created with one reason in mind・o prove to you that my

techniques will produce profits for you immediately.  

 

Use the methods throughout this special report.  Apply them to your

business.  You'll see an immediate boost in profits for your site. 

 

It follows a principle I've learned and followed in my business, Give First

and Prove Your Worth.   This free special report contains better training

advice than most of the PAID Internet marketing products you'll find in the

marketplace.

 

Once you see how powerful many of these techniques I given to you freely

are, you'll want to see just what I have in my paid products.  

 

Remember, this is the free stuff.  Wait till you see the kinds of strategies and

techniques I talk about in the products I'm selling.  Not only does each

 

product talk about methods and techniques, but every single one of them

gives you specific step-by-step directions of how to do it・nd many of

them even provide TOOLS to get the job done for you.

 

In case you're new to the Internet and don't know who I am, I'm an Internet

marketing coach.  I avoid the guru label so please don't use it referring to

me.  Too often, an internet guru means someone who has written a book,

but can't figure out how to sell it online.  

 

So I use the title of internet marketing coach.  I coach you and push you in

the right direction to making money online for you and your business.  Just

like a sports coach draws out a plan, encourages their players, and pushes

them to success, I'll do the same thing for your Internet business.

 

This report and my products give you the plan.  I often use audio tapes or

CDs in a marketplace full of ebooks because they also enable me to

encourage you.  I'm sure you've listened to a tape that just motivated you,

encouraged you, and pushed you to action.  It's a much better motivating

format than simply written material.

 

I have even been known to apply a boot to the backside to push someone to

action.  Because without taking action, all these strategies will never produce

results in your business.

 

Seven years ago I was over $50,000 in debt, had 13 credit cards maxed out,

and worked at odd jobs to eek out a living.  My most famous JOB (Just Over

Broke) was the one right before I started my Internet business.  I was

delivering pizzas for Little Caesar's for $8 an hour.

 

Creditors were calling every day demanding payment.  We were paying card

#1 with funds from card #2・nd so on.  Eventually my wife and I were

completely over our heads.  

 

We tried to get help from a credit counseling agency.  They told us they

could combine all the bills into one monthly payment, but that payment was

more than we could afford.  So they said GOODBYE.

 

I was desperate to say the least.  I didn't want to declare bankruptcy because

I was taught as a child that you should always be responsible for the mess

 

 

 

you cause (yes, those bills were caused by our own stupidity and buying a

lot of things we didn't need and couldn't afford).

 

I heard about the Internet・nd how so many people were earning fortunes

online.  So I used my last working credit card from Best Buy and spent

$2,500 to buy a computer, monitor, and printer.  

 

I went online for my first exposure to the Internet.  Up to this point my only

experience with a computer had been Commodore 64's and Commodore

128's if those could even be called computers.  

 

I looked for and found several home business people who had succeeded

online.  I paid $200 for software and $149 for a low cost license to a product

(allowing me to sell their product online).  

 

Within 3 months of owning the computer I had starting earning a trickle of

money coming in.  Within 6 months I quit my jobs・nd have never had a

job again.  

 

I purchased licenses to other people's products and continued to sell, learn,

and build my business over the next couple of years.  All those credit card

bills were paid off.

 

After 2 years full-time online, I realized others would want to learn my

secrets.  So that became the beginning of my consulting, coaching, and

product training business.

 

Throughout the past few years I've sold millions of dollars online.  Many of

my customers and clients have done the same・ecoming wealthy in the

process.   

 

My time has become very valuable, because hundreds of thousands of

people have been exposed to my training.  

 

I used to earn $8 an hour, but now my consulting rates are $1,000 per hour.  

This report has taken me 7 years to learn, 25 hours to write, and could be

worth millions to you.

 

Thousands of Internet success stories have been created

 

Will You Be My Next Million Dollar Success Story?